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Adobe Marketo Engage Architect Master Sample Questions (Q31-Q36):

NEW QUESTION # 31
A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A. Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
B. Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
C. Update stage actions on MQL to include email domain address belonging to TAL
D. Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
E. Update transition rules on MQL to include email domain address belonging to TAL

Answer: B,E

NEW QUESTION # 32
A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A. Create a custom Javascript on the frontend webpage to verify data before form submission
B. In the Admin section, select the field and enable the "Block Field Updates" feature
C. In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
D. Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent

Answer: C

NEW QUESTION # 33
A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A. Use smart campaigns to assign new leads to each partition based on the Country field
B. Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
C. Configure a custom dedupe rule that uses the country field as the secondary duplication key
D. Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field

Answer: A,B

NEW QUESTION # 34
What factors should be included in a project's risk assessment? (Choose two)

A. Availability of skilled resources
B. Marketing asset approval times
C. Vendor pricing policies
D. Unclear stakeholder requirements

Answer: A,D

NEW QUESTION # 35
A client's campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

A. Schedule campaigns during non-peak hours
B. Replace Smart Lists with Static Lists
C. Optimize Smart Lists with targeted filters
D. Consolidate all campaigns into one large Smart Campaign

Answer: C

NEW QUESTION # 36
......

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